Description
Social media plays a very important role in marketing. Blogs and social networks are now more affordable, anyone can access them. Day by day social media platforms are becoming more advanced and user-friendly. This brings the concept of Word of marketing. The impact of WOM is very strong than any event marketing. WOM can significantly generate a longer carryover effect on customer acquisition. The importance of hashtags, and sharing on social media like Twitter, Instagram, Snapchat, and Facebook is creating a large buzz. So based on whether it is positive WOM or negative WOM can turn the fate of any organization.
Building social media word of mouth is a comprehensive guide to help one person in designing online marketing strategies through sWOM. This book provides a detailed framework and practical tips to build a sustainable WOM environment. Through current case studies, best practices, and actionable advice, it delivers smart social media plans and cost-effective tactics you can deploy immediately. It provides clever social media strategy and affordable tactics you can use right away through current case studies, best practices, and guidance.
The also covers the role and influence of social consumers in WOM and the impact of negative WOM. . This book provides marketing academics, students, researchers, and practitioners with an important insight into eWOM, sWOM, and the future of marketing.
