Description
Location analysis drives more and more decisions every day. We are constantly seeing more and more customers using the Planned Grocery platform and taking advantage of streaming plans that stream Planned Grocery data directly into their existing mapping platforms.
Technology is changing the way we shop, eat, and drive, and this is having a huge impact on real estate. The companies, analytical methods, and data sources mentioned in this book are just some of the ways to better understand location analytics.
A big advantage is that you need to understand that spatial data has layers. These layers can be dedicated to your organisation, free, included with your GIS software, or subject to an annual licence fee.
These levels can be easily shared with your organisation and analysed by appropriate software to improve your organisation’s location awareness. First, you need to clearly define the problem your company is trying to solve. Then look for data and analytical tools to get those results.
We are excited about the growth in the field of location analytics and data scientists. I was recently talking to a data scientist who worked for a Wall Street investment firm and wished the position existed 25 years ago. In the field of computer mapping, you first have to become a data scientist and know what data to use and what not to use.
I get asked a lot of questions about non-existent data. So you need to know what data exists and what data you can create yourself. Location analytics is an exciting and growing field. If you find a job in this field, I hope it will challenge you and bring you as much joy as it has brought me over the years.
