Description
Business communicators creatively shape current and future communities between businesses and stakeholders. The Arthur W. Page Society, a company responsible for corporate communications and an organization of senior executives usually called chief communications officers (CCOs), strategically advances corporate communications and aligns them with transformative business realities.
To that end, we have launched the following initiatives: Over the past few years, we have worked to document driving trends and propose approaches to executive strategy and execution that ensure effective links between people and forces within and outside the organization. As explained in the Page Society report, Building Belief (2012), new corporate communications models enable leading CCOs to build and protect their corporate brand and reputation in a reality of transformation and transparency.
It captures the change we created to make it happen. Launched in April 2012, the new model laid the groundwork for business communications leaders to help their organizations thrive in her radically changed 21st-century environment. This model was introduced by the department (the authors who compiled this book) in the master’s program at Georgetown University and was supported by the CCO as a guest lecturer in the Leadership Communication course.
We thank our corporate communications leaders for supporting us in the course, providing information and guidance, and testing the relevance and understanding of some parts of this book with colleagues, teams, and college students.
This reality is shaking with the winds of uncertainty. We explore how people communicate with each other and with organizations, how technology enables, intrudes, and creates multiple channels in the flow of information, and who are and potential participants in value-sharing communities are undergoing major changes in how they form opinions and, ultimately, how they act.
Data mining and analytics are now integrated into enterprise communications, disrupting divides and facilitative links. Organizations examine the constant stream of stakeholder opinions, experiences, and decisions, as waves of resistance from critics, for insights that can help them make decisions that impact future value.
