Description
Due to the fact that the competition in the market had risen steeply, the marketing strategies tried to capture the impact and provide solutions. The wonder is in the hands of marketing strategies which has constantly tried to stay updated with these changes and formulate itself to produce a good business output and drive it smoothly. The result was the integration of an interdisciplinary field concerned with the psychology of consumer behavior and its interaction with the product. Do you think the world of market needed such a twist in the journey? How do these strategies work towards business growth? How does one turn an occasional customer into a repetitive consumer? How to slide past the challenges in the model of consumer behavior? A lot of questions are needed to be addressed.
The book is meant to be a comprehensive guide and solution manual to these questions. The book explores the interaction of complex behavior of consumers from basic to advance levels. It provides insights into numerous research and questions intended to address the issues from both a marketer’s and a consumer’s point of view. The book is divided into various chapters which have been thoroughly researched and articulated to put each concept in precision. Each chapter follows a flow of continuity with the previous one so that readers don’t lose any momentum in reading. Concepts are illustrated and discussed with the help of examples. Additionally, there are plenty of questions at the end that are pretty useful for giving the readers a practice aimed at an undergraduate level. On top of it, each topic is written in a simple and lucid language to accelerate the beginner’s learning. The glossary at the end is a quick guide for useful terms and their explanations so that the readers can characterize the frequently used marketing vocabularies in hand.
