Description
The media sphere has changed significantly as a result of globalization, technology, and new habits of media use. Today, more and more people are able to produce, update and share information widely, within and across national borders. All of this is a blessing for creativity, exchange and dialogue. Scholars in journalism and mass communication thus call on a transformation and reinvention of higher education in the field. Professionals in the media industry are often unfamiliar with the business and management aspects of a firm because their work is primarily in content creation. Every professional needs to understand essential management functions because this has a strong bearing on work life and the financial aspects of company life. Media management is an interdisciplinary research area devoted to study how media organizations use scarce resources to meet the needs and wants of a given society. In other words, it is interested in the effective management of media outlets. It is consequently an academic intersection of two different social sciences: communication and business.
Media Management and Economics is intended to investigate how media management is taught across different institutions, and how educators cope with this interdisciplinary, international, and dynamic field. Research in media management is applied today to the business side of all kinds of media organizations operating in various industries, including newspaper, radio, television, film, and the Internet. From a management perspective, all functional areas are of interest for the discipline, including strategy, personnel, operations, marketing, finance, and entrepreneurship.
Aspects like leadership, motivation, decision making, planning, and ethical standards still need more attention from media management researchers. Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners.
